Switch

Download Read Online Switch book
Author: Chip Heath
Publisher: Random House
ISBN: 1448108217
Size: 42.66 MB
Format: PDF, ePub, Mobi
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Switch by Chip Heath


Original Title: Switch

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

Switch

Download Read Online Switch book
Author: Chip Heath
Publisher: Crown Business
ISBN: 9780307590169
Size: 67.76 MB
Format: PDF, ePub
View: 2102

Switch by Chip Heath


Original Title: Switch

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. ● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. ● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service. In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Switch

Download Read Online Switch book
Author: Chip Heath
Publisher: Random House Canada
ISBN: 0307373878
Size: 31.52 MB
Format: PDF, Docs
View: 992

Switch by Chip Heath


Original Title: Switch

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: - The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients (see page 242) - The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping (see page 130) - The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service (see page 199) In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline. From the Hardcover edition.

The Switch

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Author: Chris Goodall
Publisher: Profile Books
ISBN: 1782832483
Size: 74.76 MB
Format: PDF, ePub, Docs
View: 4759

The Switch by Chris Goodall


Original Title: The Switch

How will the world be powered in ten years' time? Not by fossil fuels. Energy experts are all saying the same thing: solar photovoltaics (PV) is our future. Reports from universities, investment banks, international institutions and large investors agree. It's not about whether the switch from fossil fuels to solar power will happen, but when. Solar panels are being made that will last longer than ever hoped; investors are seeing the benefits of the long-term rewards provided by investing in solar; in the Middle East, a contractor can now offer solar-powered electricity far cheaper than that of a coal-fired power station. The Switch tracks the transition away from coal, oil and gas to a world in which the limitless energy of the sun provides much of the energy the 10 billion people of this planet will need. It examines both the solar future and how we will get there, and the ways in which we will provide stored power when the sun isn't shining. We learn about artificial photosynthesis from a start-up in the US that is making petrol from just CO2 and sunlight; ideas on energy storage are drawn from a company in Germany that makes batteries for homes; in the UK, a small company in Swindon has the story of wind turbines; and in Switzerland, a developer shows how we can use hydrogen to make 'renewable' natural gas for heating. Told through the stories of entrepreneurs, inventors and scientists from around the world, and using the latest research and studies, The Switch provides a positive solution to the climate change crisis, and looks to a brighter future ahead.

The All New Switch Book

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Author: Rich Seifert
Publisher: John Wiley & Sons
ISBN: 9780470405802
Size: 32.74 MB
Format: PDF, Docs
View: 284

The All New Switch Book by Rich Seifert


Original Title: The All New Switch Book

This much-needed update to the bestselling guide on the extensive changes to the local area networks (LAN) switching technologies explains why LAN switching technologies are critical to network design. This in-depth guide covers the capabilities, application, and design of LAN switches and switched internetworks and examines the significant changes that have taken place since the publication of the first edition seven years ago. You’re sure to appreciate the witty writing style and easy-to-follow format on such an often-complicated subject matter.

The Switch

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Author: Sandra Brown
Publisher: Hachette UK
ISBN: 1455546437
Size: 26.69 MB
Format: PDF, ePub, Mobi
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The Switch by Sandra Brown


Original Title: The Switch

From #1 New York Times bestselling author Sandra Brown comes another masterful creation, a riveting novel of suspense, revenge, and unpredictable twists and turns...When Melina suggests that her twin sister Gillian take her place as a media escort to an astronaut, she initially refuses. The following morning Melina is horrified to learn that her sister has been murdered. Now she must work together to learn the truth behind her sister's death, and discover the identity of the killer, whose plans are far from over.

The Switch

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Author: Okurut, Mary Karooro
Publisher: Femrite Publications
ISBN: 9970480081
Size: 31.84 MB
Format: PDF, ePub, Mobi
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The Switch by Okurut, Mary Karooro


Original Title: The Switch

The Switch is the story of the travails of Chelimo , a brilliant young girl from Kapchorwa, Eastern Uganda, whose life, when she is circumcised, in accordance with the tradition of her tribe, takes a horrendous turn. Chelimo’s struggles in the life are at odds with the promises she was given at circumcision and as a government minister, she embarks on a delicate personal crusade to ensure that the girls of her tribe do not ever have to face the dangers posed by the knife. But not everyone is happy with her crusade.

The Switch

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Author: Aleena Qureshi
Publisher: Leadstart Publishing PvtLtd
ISBN: 9352013573
Size: 70.67 MB
Format: PDF, Docs
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The Switch by Aleena Qureshi


Original Title: The Switch

Daughter of the city’s most elite business tycoon, Aria, possesses everything a girl desires –the dream college, best friends, an ecstatic lifestyle and the most level-headed parents. Life turns around when she learns about her father’s tragic demise and his huge debt. So what happens when she’s bullied and all her friends abandon her? How does she survive the real middle class life and what does it teach her? Find out if you are really rich in THE SWITCH!

City Witch Country Switch

Download Read Online City Witch Country Switch book
Author: Wendy Wax
Publisher: Marshall Cavendish
ISBN: 9780761458968
Size: 31.19 MB
Format: PDF, Kindle
View: 358

City Witch Country Switch by Wendy Wax


Original Title: City Witch Country Switch

Mitzi is a city witch—she likes pizza and plays, crowded subways and noisy streets. Muffletump is a country witch—she prefers hayrides and fresh air, pumpkin picking and her pet snake. When the cousins visit each other, their differences come between them. How can they solve their problem? with a spell, of course! But finding the right one isn't so easy. the rhyming text makes this a wonderful read-aloud, while the vibrant watercolor and colored-pencil artwork contains fantastically funny details for kids to pore over.

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